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Mentoring support to Women's Haven Africa, Ghana

at Mudita InSite (in partnership with the Dutch Good Growth Fund) in Remote / Ghana

About the Job

Assignment objective and scope

Problem Statement

Although women represent 46.4% of all business owners in Ghana (one of the highest rates of women-led businesses across all GEM-surveyed countries), 80% of them are micro-entrepreneurs and they represent only ~16% of high-growth enterprises Meanwhile, in the YEFP Ghanaian Ecosystem Assessment, soft -skills training was identified as the number 1 barrier to growth for high-growth entrepreneurs. Despite this, Ghana hosts incredibly strong physical infrastructure across telecommunication and fiber optic networks; the country also boasts several high-quality educational institutions for engineering and soft ware development with a favorable tax climate for international investors. A strong entrepreneur support organization is needed in Ghana to cultivate more high-growth female entrepreneurs with the soft skills and business acumen required to complement the existing market opportunities.

Objective of the Assignment

The objective of DGGF’s support is to help Women's Haven Africa’s team with strengthening their:

  • positioning in the ecosystem,
  • service offering to entrepreneurs,
  • business model

Approach & deliverables

it is suggested that the mentoring of Women's Haven Africa consists of the following activities and deliverables:

  1. Off-site Orientation (estimate 2-3 weeks)
    • Off-site kick-off between the mentor and Women's Haven Africa team to align expectations, timelines and dedication.
    • Off-site orientation of current status of:

(a) The Ghanaian entrepreneur ecosystem (focused update from YEFP Ghana) and Women's Haven Africa’s positioning/value proposition incl. partnerships

(b) Women's Haven Africa target clients and service offering

(c) Women's Haven Africa business model (activities, partnerships, revenue streams, key resources and cost structure)

  • Draft write-up of Women's Haven Africa SWOT (or similar assessment complimentary to that previously done in YEFP Ghana)
  1. On-site (estimate 1 week)
    • On-site visit of Women's Haven Africa team, client enterprises and ecosystem stakeholders (with a focus on Women's Haven Africa’s current and potential partners) to validate findings & conclusions from activity 1
    • Team sessions to discuss findings and introduce ideas and best practices in line with SWOT on:

(a) Positioning: refining Women's Haven Africa’s unique value proposition and key partnerships

(b) Target entrepreneurs and service offering: addressing target entrepreneurs’ needs with value adding services

(c) Business model with a focus on:

cost structure and revenue streams,

key resources incl. HR (roles & responsibilities, organogram, FTE dedication & growth, training needs) and processes & administration (enterprise screening (ESG), selection, program evaluations, (impact) monitoring.

  • Outline action plan for Women's Haven Africa team to refine their business model and implementation plan.
  1. Off-site support, (estimate 3-6 weeks)

    • The Women's Haven Africa team will derive business model and implementation plan.
    • The mentor will be on stand-by to provide feedback & suggestions as the team develop these items.
  2. IF NEEDED: On-site coaching (estimate 1 week) On-site visit of Women's Haven Africa team to shadow them in implementing their new model and plan.

  3. Off-site wrap-up (estimate 1-2 weeks)

    • Final submission of business model and implementation plan with other relevant documents developed by the team.
    • Final write-up of mentor on their assessment of the process, team and key points of focus moving forward. The estimated timeline of support is 3 months with a time dedication from the mentor of approximately 25 days. On the basis of this outline, a ToR will be finalized together with Women's Haven Africa. This ToR will be shared with the pre-identified consultant(s) to develop a more detailed technical and financial proposal for implementation.

To apply

Request for proposal

The consultant is requested to provide:

  • A technical proposal detailing their interpretation of the assignment and the anticipated activities, timeline and deliverables in response to the approach outlined above
  • A financial proposal detailing their cost structure for the implementation of the assignment

The language for submission must be in English.

The consultant is expected to send his proposal to Zach Kolp at zach@muditainsite.com by Friday, August 13th at 11:59pm (CET).

Mudita InSite (in partnership with the Dutch Good Growth Fund)

Introduction to the Dutch Good Growth Fund (DGGF)

The Dutch Good Growth Fund/financing local SMEs is a “fund of fund” investment initiative from the Dutch Ministry of Foreign Affairs that aims to improve financing for the “missing middle” – i.e. local enterprises who have outgrown micro-finance but do not yet have access to conventional capital markets – in 70 countries.

The Seed Capital and Business Development (SC&BD) program is established to further the impact of the DGGF by providing technical assistance, seed capital and business support services to financial intermediaries and local small and medium sized enterprises (SMEs). As part of the SCBD program, local accelerators and incubators are supported to provide quality capacity-building services to young and first-time entrepreneurs in a sustainable way.

The Youth Entrepreneurship Finance Program (YEFP) is a DGGF’s SC&BD pilot initiative designed to deepen the understanding of young1 entrepreneurs’ characteristics, needs and challenges, and the local ecosystem supporting them; identify and/or nurture local financing and support initiatives that target young entrepreneurs to benefit from capacity building and funding from DGGF; and build a linking & learning network of youth entrepreneurship finance and support providers across countries and regions.

Background on Women's Haven Africa

Women's Haven Africa was founded in 2019 by Adwoa Fosua and Mildred Opoku Ware. Partnering to establish a co-working space for women entrepreneurs, a unique offer in the ecosystem, they realized that although the entrepreneurs hosted appreciated the availability of affordable and flexible co-working services, they were all facing a similar challenge: how to structure their business and prioritize activities to be able to grow their Micro, Small and Medium Scale Enterprises.

They have addressed this challenge by diversifying their support services that now encompass – in addition to co-working:

  • One-on-one business development support;
  • Networking facilitation with mentors and potential business partners through one-on-one connections and events;
  • Business management and skill development trainings in collaboration with other ecosystem players

Over the past 18 months, Women's Haven Africa has been able to formally incubate 6+ companies with hands-on support (i.e., one-on-one business development support) and over 250 young women entrepreneurs through lighter support (i.e., training and networking).

The team has ambition to strengthen their organization and service offering but realizes that their short experience and limited exposure to models of effective entrepreneurship support limits them in developing the adequate model for Women's Haven Africa that will build on their experience to date. They have requested the support of YEFP to streamline and strengthen its service offering while developing a business model in adequation.