About the Job
Job Title: Communications Manager
Reports to: Director of Communications
Position Status: Full-time, Exempt, and Cambridge-based
You’re an innovative communications professional who wants to join the Root Capital team! You will build and implement a next-level strategic communications plan targeting our distinct stakeholder groups: clients, donors and investors, and staff. Working closely with the executive leadership, investor relations and lending teams, you will be an evangelist for the Root Capital brand across all external and internal channels. Put your strong storytelling and writing skills to great use as you create and edit content for our blog, website, newsletter, email campaigns, global staff calls and our CEO’s Forbes.com blog. As a detail-obsessed communicator and perceptive listener, you will enjoy the opportunity to manage and mentor more junior members of the team.
Mission and History of Root Capital
Root Capital serves agricultural businesses that connect smallholder farmers to world markets. When these businesses grow, they become engines of impact that transform their communities: they increase incomes, create jobs, preserve ecosystems, empower women and give young people the opportunity to lead.
We are unconventional problem solvers. We are humanitarians and environmentalists, philanthropists and investors, farmers and feminists.
We provide capital, deliver financial training, and strengthen market connections for small and growing agricultural businesses. Since 1999, Root Capital has disbursed more than $1 billion in credit to 632 businesses, representing over 1.2 million smallholder farmers. Root Capital’s clients produce dozens of different agricultural products, from coffee, cocoa and cashews, to staple grains and wild-harvested products like natural gums and shea butter.
Headquartered in Cambridge, Massachusetts, Root Capital currently has associated offices in Costa Rica, Mexico, Peru, Senegal and Kenya.
Strategic communications (70%)
- Be the communications authority on brand messaging for all Root Capital stakeholders, including donors and investors, clients and staff and develop a strategic communications plan that supports the organization’s short- and long-term goals.
- Ensure all messaging is on brand, succinct and written to engage and delight the intended audience.
- Own the end-to-end content creation and production process for publications such as Root Capital’s quarterly financial reports, biannual impact reports, digital and print marketing collateral.
- Work directly with executive leadership to develop ideas and write for the CEO’s Forbes.com blog.
- Serve as the primary editor for Root Capital’s blog, newsletter and email fundraising campaigns. In addition to editing and writing, the communications manager will be responsible for creating the content strategy, setting the editorial calendar and using data-driven approaches to increase engagement for these external communications channels.
- Conduct primary and secondary audience research on donors and investors, loan officers, clients and other critical stakeholders as needed to gather information for written or multimedia materials.
- Develop and implement media outreach strategies for targeted bloggers, thought leaders and journalists.
- Develop goals, conduct performance reviews and identify professional development opportunities for a small, growing team of direct reports.
- Serve as a writing coach and mentor for direct reports, ensuring all work is strategically aligned with department priorities.
Internal Communications (10%)
- Work in close coordination with the communications director and the executive leadership team as Root Capital’s internal communications lead, delivering timely, consistent and culturally-sensitive messages to Root Capital employees in different offices throughout the world.
- Coordinate bimonthly calls and write informative memos for our diverse global team on behalf of the communications department and the executive leadership team.
Qualifications and Skills
- Bachelor’s degree in Communications, Journalism, Public Relations or English.
- 5-7 years of relevant communications experience, preferably in nonprofits, social enterprise, sustainable value chains, agricultural finance and/or impact investing.
- Outstanding writing skills with the proven ability to engage a variety of diverse audiences (previous experience engaging with investors, donors, and/or agricultural businesses a plus).
- Perceptive listening skills and the ability to synthesize vast amounts of complex information into compelling and succinct messages.
- Expertise with content marketing, email marketing, fundraising campaigns and marketing automation.
- Complete understanding of and facility using social media, blogs and email marketing especially as fundraising tools.
- Ability to travel as needed to rural regions of developing countries where Root Capital operates.
- Managerial and leadership competencies including a desire to mentor direct reports, helping them grow as professionals and achieve their professional development goals.
- Entrepreneurial spirit and ability to think creatively, take initiative and work independently while enjoying collaboration and knowing when to seek support.
- A high degree of personal integrity and discretion while handling sensitive internal communications.
- Cultural sensitivity and ability to gather targeted information from people with diverse cultural and economic backgrounds.
- Conversational Spanish speaking skills and ability to comprehend business communications written in Spanish.
- A team player with a sense of humor and a can-do attitude.
Root Capital is a nonprofit social investment fund whose mission is to grow rural prosperity in poor, environmentally vulnerable places in Africa, Latin America, and Asia by lending capital, delivering financial training and strengthening market connections for small and growing agricultural businesses. Root Capital clients include associations and private businesses that help create sustainable livelihoods by aggregating the products of hundreds, and often thousands, of farmers. Since our launch in 1999, we have provided more than $900 million in credit to over 600 small and growing agricultural businesses. Root Capital envision a thriving financial market serving agricultural businesses that generate long-term social, economic, and environmental sustainability for small-scale farmers and their communities around the world. Headquartered in Cambridge, Massachusetts, Root Capital currently has associated offices in Costa Rica, Guatemala, Mexico, Peru, Senegal, and Kenya.